This Editorial Policy explains the standards SitePulse Labs applies to accuracy, independence, sourcing, corrections, AI assistance, and commercial relationships. It exists to give readers a clear, honest account of how content is produced and what protects that content from commercial or promotional influence.
Editorial mission
SitePulse Labs publishes technical, sourced guidance on WordPress performance, hosting, Core Web Vitals, technical SEO, and security, written to help readers understand and solve real problems on their own websites, rather than to promote a specific product or affiliate relationship.
Accuracy standards
Technical claims are checked against current official documentation before publication. Where a claim cannot be confidently verified, it is stated conditionally or omitted rather than presented as settled fact. Full detail on verification practice is available on the Methodology page.
Source selection
Guides draw primarily on official and primary documentation: WordPress.org, WordPress Developer Resources, web.dev, Chrome for Developers, Google Search Central, and equivalent official sources for any other technology discussed. Secondary sources are used to cross-reference or fill specific gaps, not as a substitute for primary documentation where it exists.
Independent editorial judgement
What gets published, and what conclusion a guide reaches, is determined by the publication’s assessment of the technical evidence, not by any advertiser, affiliate partner, or commercial relationship. A commercial relationship never determines whether something is recommended.
No paid rankings or guaranteed positive coverage
SitePulse Labs does not accept payment in exchange for a favorable mention, ranking position, or guaranteed positive review of any plugin, host, or tool. Coverage reflects an independent assessment of the available technical evidence.
Affiliate relationship disclosure
Where an affiliate relationship exists now or is introduced in the future, meaning SitePulse Labs may earn a commission if a reader makes a purchase through a specific link, it will be clearly disclosed within the relevant content, separate from the editorial recommendation itself. An affiliate relationship does not determine whether a product is recommended or how it is described.
Advertising separation
If advertising is displayed on this website, it is kept separate from editorial decisions and does not determine which topics are covered or what a guide concludes. Content is not adjusted to favour an advertiser.
Sponsored-content policy
SitePulse Labs does not currently publish sponsored content. If sponsored content is introduced in the future, it will be clearly labelled and separated from independent editorial recommendations, and will not be presented as if it were an independent review or guide.
Product, hosting, plugin, and tool references
Where a specific plugin, hosting category, or tool is referenced, it is described based on its documented, verifiable functionality rather than an unverified personal claim of superiority. Guides generally avoid ranking or naming specific hosting companies, focusing instead on the underlying categories and trade-offs a reader should evaluate for their own situation.
No invented testing or personal experience
Guides do not claim an original test, benchmark, or personal usage history that did not actually take place. Where a guide explains a testing method using a third-party tool, it is describing how the reader can perform that test, not asserting that SitePulse Labs has already conducted it and is reporting proprietary results.
How AI tools may assist
AI tools may be used to assist with research organization, outlining, drafting, editing, and formatting during content production. AI assistance does not replace the verification, source-checking, and editorial judgment described in this policy and the Methodology page.
Human review and accountability
Every published guide undergoes human editorial review before publication, regardless of what tools assisted in drafting it. SitePulse Labs, as the publication, is accountable for the accuracy and quality of everything it publishes.
Corrections policy
When a factual error is identified, whether through internal review or a reader report, the affected content is corrected as soon as practical. Readers who identify a possible error are encouraged to report it through the Contact page with enough detail to locate and verify the issue.
Content update policy
Guides covering evolving topics, tool interfaces, software versions, official thresholds, are reviewed periodically and updated when a meaningful change is identified, particularly when official guidance or a referenced tool’s behavior changes.
Publication and update dates
Where technically supported by the website’s publishing system, guides may display when they were originally published and when they were last meaningfully updated, so readers can judge the currency of a specific claim.
Handling changing software versions and recommendations
A recommendation tied to a specific software version (a WordPress core feature, a PHP version, a tool’s current interface) is stated as version-specific where relevant, since guidance considered current at publication can become outdated as WordPress, PHP, browsers, and third-party tools continue to release new versions.
Conflicts of interest
Any material conflict of interest relevant to a specific guide’s conclusions, such as a commercial relationship with a company discussed in that guide, is disclosed within the content itself rather than left unstated.
Reader-submitted corrections
Reader-submitted corrections are reviewed against the same official sources used in original research. A submission that identifies a genuine, verifiable error results in a correction to the published content.
Contact for editorial matters
Editorial questions, correction reports, and policy questions can be sent through the Contact page, which lists the appropriate enquiry categories and what information helps route a message correctly.
Related pages
- Methodology — how research and verification actually work
- Contact — corrections, questions, and enquiries