Last updated: August 20, 2026
This Cookie Policy explains how SitePulse Labs uses cookies and similar technologies when you visit sitepulselabs.com.
This policy should be read together with our Privacy Policy.
What Are Cookies?
Cookies are small text files or similar pieces of data that websites and online services may store on a browser or device.
Cookies and related technologies such as local storage, scripts, pixels, and identifiers may be used to:
- Operate website features
- Maintain security
- Remember preferences
- Understand website usage
- Measure performance
- Deliver and measure advertising
- Limit repeated advertisements
- Prevent fraud, abuse, or invalid activity
Some cookies are controlled directly by SitePulse Labs, while others may be controlled by third-party services.
Essential and Functional Cookies
Essential or functional technologies may support:
- Website security
- WordPress administration and authentication
- Basic website operation
- Abuse prevention
- Interface preferences
- Reliable delivery of content
SitePulse Labs may use browser storage to remember preferences such as light or dark appearance mode.
Strictly necessary technologies may operate without optional consent where applicable law permits.
Analytics Cookies
SitePulse Labs uses Google Analytics 4 and may use other analytics or measurement services.
Analytics technologies may process information such as:
- Pages viewed
- Approximate geographic location
- Traffic source or referrer
- Browser and device type
- Session information
- Website interactions
We use this information to improve articles, navigation, website performance, and user experience.
Where required by applicable law, non-essential analytics technologies should operate according to applicable consent choices.
Google Search Console
SitePulse Labs uses Google Search Console for aggregate search-performance, crawling, and indexing information.
Search Console does not require a visitor-tracking cookie simply to provide search-performance reporting.
WordPress Speed Test
The SitePulse Labs WordPress Speed Test may send a publicly accessible URL to the Google PageSpeed Insights service for analysis.
The submission of a URL does not itself require an advertising cookie.
Normal website analytics, preference, security, or consent technologies may still operate on the page where the tool is used.
Advertising Cookies and Technologies
SitePulse Labs may work with one or more third-party advertising and monetization providers.
These may include:
- Programmatic advertising platforms
- Ad exchanges
- Supply-side platforms
- Demand partners
- Video advertising providers
- Header-bidding technologies
- Rich-media providers
- Other authorised advertising technology companies
Depending on the services currently active, advertising technologies may include services provided through Google Ad Manager, Google advertising services, Vidverto, and other authorised advertising or demand partners.
The specific providers may change as services are tested, approved, activated, paused, replaced, or expanded.
Advertising providers may use cookies, browser storage, scripts, pixels, advertising identifiers, or similar technologies for:
- Delivering advertisements
- Measuring impressions and performance
- Frequency capping
- Advertising reporting
- Fraud and invalid-traffic prevention
- Contextual advertising
- Advertising optimisation
- Personalised advertising where permitted
- Recording consent and privacy-choice signals
Advertising formats may include display, native, video, sticky, interstitial, full-screen, rewarded, or other programmatic formats.
Where required by applicable law, non-essential advertising technologies should operate according to applicable consent choices.
Third-party advertising providers control their own technologies and process information according to their own privacy and cookie policies.
Consent and Cookie Choices
Where applicable law requires consent before certain non-essential technologies are used, those technologies should operate according to applicable visitor choices.
Where a consent interface is available, visitors may be able to:
- Accept optional technologies
- Reject non-essential technologies
- Adjust privacy preferences
- Change or withdraw consent
Available controls may vary depending on visitor location and website configuration.
Third-Party Cookies
Third-party services used by SitePulse Labs may set or access their own cookies or identifiers.
These technologies may relate to:
- Analytics
- Advertising
- Security
- Hosting
- Content delivery
- Affiliate attribution
- Embedded content
- Other website functionality
Third-party providers control their own technologies and retention periods.
Affiliate Cookies
Some SitePulse Labs articles may contain disclosed affiliate links.
Affiliate platforms or merchants may use cookies or similar attribution technologies to determine whether a qualifying referral or transaction originated from SitePulse Labs.
These technologies are controlled by the relevant third party.
Embedded Content
Pages may contain or link to third-party media, videos, widgets, or other external resources.
When embedded content loads, the provider may receive technical information and may use cookies or similar technologies according to its own policies.
Cookie Duration
Cookies may be either:
Session Cookies
These normally expire when your browser session ends.
Persistent Cookies
These remain on your device for a defined period or until removed manually.
Third-party providers determine the lifespan of cookies they control.
Managing Cookies
Most modern browsers allow you to:
- View stored cookies
- Delete cookies
- Block cookies
- Block third-party cookies
- Clear site data
- Restrict browser storage
- Enable additional privacy protections
Disabling certain technologies may affect saved preferences, analytics measurement, advertising behaviour, or website functionality.
Advertising Preferences
Depending on your location and the services active on SitePulse Labs, you may also be able to manage advertising preferences through:
- Browser privacy settings
- Available consent-management controls
- Google advertising controls
- Privacy tools offered by individual advertising providers
Browser Privacy Signals
Some browsers provide privacy, tracking-prevention, or opt-out signals.
Recognition of these signals may depend on applicable law and the practices of individual service providers.
Changes to This Cookie Policy
We may update this Cookie Policy when:
- Website functionality changes
- Analytics services change
- Advertising providers or formats change
- New technologies are introduced
- Legal requirements change
The Last updated date at the top indicates the most recent revision.
Contact
For questions about cookies or privacy:
Email: sitepulselabs@gmail.com
For additional information, please review our Privacy Policy.